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HBO Max is lowering its price for its services and will soon include ads as part of the viewing experience. Ads will be displayed throughout favorite shows and while browsing content. They will also be removed once the user continues watching. The question now is how the ads will affect the HBO Max brand. Here are some things to know about HBO's ad-supported plans. They may not be right for every customer, but many will benefit from this new feature.

Sequential Stories

HBO Max is rolling out new advertising products, including Pause Ads, Sequential Stories, and expanded Brand Block Ads. Pause Ads are static ads that appear only when the content is paused, which is different from other platforms, where advertisements run full-screen. HBO Max ads run over the content. Sequential Stories are similar to the old-school pause ads you see in television, but they're more subtle.

To maximize the effectiveness of Sequential Stories, one brand will own multiple ad spots throughout the duration of a piece of content. A company will start its story in pre-roll and continue it throughout the program. This ad format is intended to keep viewers engaged and minimize ad load. While brands may decide to create their own sequential ads, HBO Max's in-house brand studio can help clients create custom-made storytelling.

Capped at four minutes of commercial time per hour

Broadcasters could soon be allowed to show more adverts than they currently do. Government efforts to compete with online content providers are helping to increase the amount of commercial time shown on public service channels. ITV and Channel 4 are two of these companies. The Department for Digital, Culture, Media and Sport, or DCMS, is consulted on the proposal. Currently, the limits are set at four minutes per hour.

Cost of ad-supported HBO Max plan

WarnerMedia, the company that owns HBO, recently announced plans to offer an ad-supported tier on the popular streaming service. The new plan, which will cost $10 per month, will include ads while streaming, but it is not without its drawbacks. While the cost is $5 cheaper than a standard subscription, HBO Max with ads will play four minutes of ads for every hour of streaming. It also means that you'll have to watch ads while watching HBO studio content, but this cost is still significantly less than what you'd spend on a theater ticket.

The cost of HBO Max subscriptions is still the primary concern for consumers. While ad-supported plans typically cost $10 per month, HBO Max has lowered its prices to attract new subscribers. The new tier is expected to launch sometime in June. The company has not yet announced a launch date, but it is expected to be available in dozens of territories by year's end. It will be a competitive option to Netflix and Disney+.

While HBO subscribers are largely on the ad-free tier, the advertising-supported tier will be a revenue stream for the company. Ad-supported HBO plans will appeal equally to domestic and international subscribers. However, consumers should be aware that the ad-supported tier will not offer free trials, so be sure to compare the cost of subscription plans carefully. If you're thinking about switching to HBO Max, you'll want to do your research.

While the ad-supported HBO Max tier is significantly cheaper, the video quality is lower. You can watch 1080p video content but won't be able to download it to watch offline. You'll also be unable to access same-day premieres of movies, but this will be added soon enough. The ad-supported tier won't allow you to download content for offline viewing. However, you will be able to stream all original content.

The cost of an ad-supported HBO Max subscription is expected to be around $43 per month. It's an affordable option for consumers with limited budgets. HBO Max with Ads will be available mid-2020. Streaming content is another way of bringing beloved entertainment brands to the masses. By bringing ads to premium IP, HBO Max with Ads will connect brands with more consumers. The company's latest announcement also marks another major milestone in AT&T's media strategy.

Impact of ads on HBO Max's brand

HBO's new subscription service HBO Max with Ads launched two months ago to favorable consumer and brand response. Senior executive Julian Franco says the service places the user experience first, and provides subsidized access to its content catalog through thoughtful advertisements. "We have taken this step to ensure that we create an experience that is both valuable for the customer and profitable for the brand," says Franco. WarnerMedia also wants the HBO Max experience to be as seamless as possible, which is why it employs a proprietary ad model.

Since HBO is renowned for its original content, brands have not been able to capitalize on its audiences for years. HBO Max with Ads, launched last June with 35 advertisers, is set to transition to ad-free service in May 2020. HBO is competing with various "ad-lite" subscription services like Netflix and Disney+. For advertisers, HBO Max with Ads provides a more polished and upscale canvas to reach their audience.

It is a win-win situation for HBO Max: ad-supported subscriptions will generate revenue that is consistent with its average revenue per domestic subscriber. WarnerMedia expects the ad-supported tier to drive up its average revenue per user, which is crucial to the company's brand. It will be interesting to see how HBO Max responds to the addition of ads, and if it makes a change to its brand image.

While HBO Max with Ads is an ad-supported service, it's important to keep the ad experience brand-safe. This means ads should be elegant and not disrupt the user experience. Instead of blaring, intrusive ads, HBO Max with Ads puts the user in the center of its streaming experience. The new service features a light ad load, and WarnerMedia is working with House of Max to create ads that don't distract the experience.

HBO Max with Ads also introduces new advertising products. Among them are Pause Ads, Sequential Stories, and an expanded Brand Block Ad suite. Pause Ads are static ads that show during paused content. These new advertising products are quite different from traditional full-screen ads on other platforms. They appear over content and do not interfere with the user experience. In contrast, ad-supported content may interfere with the user experience.