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Whether you're a music fan or a commercial aficionado, you've probably noticed a new song on a Hulu commercial. Whether it's New Soul by Magnus Lidehall or Area by Magnus, you're bound to recognize the song as soon as you see it. So what's so special about it? Let's take a look.
The Apple MacBook Air ad has one of the most memorable songs in its history, and this ultra-thin song from the self-titled album of Israeli singer-songwriter Yael Naim is the perfect fit. Hand-picked by Steve Jobs, the song was a huge hit for the MacBook and rocketed Naim to fame in the U.S. The song is a meditation on reincarnation and self-reflection, and it rocketed up the charts when it was given a commercial treatment.
The song's success was aided by its inclusion in an Apple MacBook Air commercial, which debuted at number nine on the U.S. Billboard Hot 100. The song spent 19 weeks on the chart. It also reached number 7 on the Canadian Hot 100 and the French Singles Chart. Janet Jackson sampled the song in 2001, and Lisa Loeb sang a version on the movie Lullaby Girl.
When watching the new commercial for the Swedish music producer and composer Magnus Lidehall, you might be struck by the eerie, tense atmosphere. The song is composed by the Swedish award-winning producer and composer, who collaborates closely with Vargas & Lagola. Magnus Lidehall has produced and co-written songs for artists as diverse as Madonna, Avici, and Wyclef Jean.